The 2014 GMC Sierra and 2014 Chevrolet Silverado have been unveiled, showing us what we can expect for what will surely remain two very popular GM vehicles. In a new video, GMC executive design director Ken Parkinson explains why the Sierra was styled as it was, and we have the official GM reveal video below as well.
Parkinson says the Sierra has a brawny and powerful look, noting that "it's almost like a fist in the wind." Compared to full-size trucks like the Ram 1500, Toyota Tundra, and Nissan Titan, the Sierra definitely remains on the boxy side of the popular segment. 2014 Sierra customers want to be proud of being seen in this truck, Parkinson notes (perhaps even more so than for the 2014 Silverado).
Read more on the 2014 Sierra: 2014 Chevrolet Silverado First Look
The designer specifically calls out the well-defined front and rear wheel well flares and notes that the interior was designed with input from current GMC customers. The 2014 Sierra's navigation screen is placed up high, inside you'll find real aluminum, and Parkinson says customers wanted an instrument panel that appeared "tall and powerful."
In the official unveiling video of the 2014 Silverado and 2014 Sierra (below), GM's Mark Reuss claims that the two trucks "are more differentiated than ever before in our history," citing different materials, standard content, and design.
Do you agree? Get the full download on the 2014 Chevrolet Silverado and 2014 GMC Sierra in our First Look HERE, and watch the two videos below.
2014 GMC Sierra design video: