Those of us who grew up in the '80s certainly remember the iconic classic Ferris Bueller's Day Off. Presumably in an effort to target the key 30-45 demographic, Honda tapped the film's star, Matthew Broderick, to re-make some of the favorite scenes from the movie in an extended two-minute commercial for the new 2012 CR-V.
In the lengthy commercial, Broderick calls his agent to say he's too sick to act -- just like how Bueller fakes a cold to play truant from school in the 1986 original. Broderick's day of relaxation includes multiple remakes of scenes from Day Off, including a quick snippet in which a valet takes the Honda CR-V for a daring joy ride.
After the commercial airs during the Super Bowl, Honda will show a 30-second version of the spot through the spring. According to Automotive News, Honda designed the Bueller-themed ad to draw buyers into dealerships in order to rebound sales. Last year, Honda's sales suffered after the company's vehicle production slowed in the wake of Japan's natural disasters.
Both commercials can be seen this Sunday, February 5, during the NFL Super Bowl. For an early peek, check out the Ferris Bueller-inspired Honda CR-V ad here!
Sources: YouTube, Automotive News
Written by: Jake Holmes