Kia's new commercial campaign for the 2012 Kia Sorento launched this week. Titled, "Joyride 2," the commercial features a return of the children's characters from the first "Joyride" commercial that aired during last year's Super Bowl.
In a commercial obviously aimed at new parents and their young kids, the commercial features children's characters Muno from Nick Jr's Yo Gabba Gabba!, Sock Monkey, Mr. X and two Kia created characters: a teddy bear and a vintage toy robot. "Joyride 2" Takes place right where the first one left off, with the 2012 Sorento being started at the push of a button and then driving off. With one of the children's characters at the wheel, the Sorento first heads to the beach where the monkey surfs and the rest of the gang takes pictures with cardboard cut outs. The commercial then continues to the gang driving to go square dance. The crew takes off from there and while the commercial shows off the 2012 Sorento's new full-length sun roof and Kia Microsoft Uvo system (similar to Ford's Sync), the sock monkey and Muno skydive from a plane, before cutting back to a shot of the passing Sorento, leaving us waiting to see what happens next when the second commercial is released in July.
One of the reasons that Kia might be reviving this ad campaign is due to the new standard features that the Sorento gained for 2012. According to Kia, the crossover now offers best in class fuel economy (32 mpg pm the highway) and best-in-class four-cylinder horsepower (191-hp) out of its direct-injected 2.4-liter I-4. Check out the video for yourself below.