Land Rover is apparently taking a new direction with its advertising strategy, releasing three ads that register pretty high on the hilarity scale. Called the "You'll Feel Safe Inside" campaign, this series of commercials would be right at home airing during the Super Bowl. Presumably advertising how safe the Land Rover LR4 is in a crash, these commercials show owners taking that added peace of mind a little too seriously.
The three spots each feature a character that needs to deliver some bad news. From a compulsive liar that has to tell his girlfriend that their whole relationship is a lie, to a crooked cop turned snitch that has to tell his buddies they've been ratted out, to an office worker that needs to tell his sword-collecting coworker that he has to get rid of his cherished blades, each person has something they need to get off their chest. Where do they feel safest doing so? Behind the wheel of their Land Rover LR4, naturally. The characters use the cockpit of the LR4 as their own private confessional, feeling comfortable enough to disclose facts that would otherwise be too awkward or incriminating.
The idea behind the ads is simple enough -- to take that feeling of safety and present it in the most literal way possible. While Land Rover could have just shot some dramatic slow-motion footage of the LR4's airbags going off in a crash test and called it a day, we like this approach better. Maybe it doesn't illustrate all the various safety features of the LR4, but the idea that you'll feel safe inside one comes across crystal-clear.
Video 1: Land Rover LR4 "Pathological Liar" Land Rover USA
Video 2: Land Rover LR4 "Dirty Cops" Land Rover USA
Video 3: Land Rover LR4 "Sword Collector" Land Rover USA
By Alex Nishimoto