I spotted this clean looking '69 Chevy C-10 sidestep on the road the other day. With clean body lines, fresh gray paint, one piece glass side windows, and a shiny work box in the bed I was led to believe that this truck does more than sit in a garage. It's a slight stretch to call it original, but has far as restorations go, it's nicely done. The personalized plates gave the exact vintage of the truck and it made it easier to look up the history for this week's quick lesson in Truck History: 101.
Considered "the most significant cab and sheet metal styling change in Chevrolet history," the new look of Chevy's '67 pickup gave new meaning to the importance of style within the half-ton market. The C10's new design was introduced September 11, 1966 as a 1967 model. Three years into its redesign, the 1969 C10 featured a number of minor upgrades and styling changes..
Most noticeable changes to the exterior were in the front grille. It featured a single round headlight outlined by a square border at each end, separated by a horizontal bar with 'Chevrolet' embossed into it. The Bow Tie emblem was moved to the nose of a more upright hood. Both fleet side and step side beds where offered in 6.5-ft.box or 8-ft box, with 115- or 127-in wheelbases.
The interior featured a new low-profile two-spoke steering wheel with a column-mounted gear shift lever, new seatbacks with full bench seat, and a foot-operated parking brake.
The C10 came with a standard 250 cu-in I-6 engine with 155hp and 235 lb-ft of torque. Optional engines included a 292 cu-in I-6 with 170 hp, a 307 cu-in V-8 with 200 hp, and three V-8s ranging from 255 hp to 350 hp. A standard three-speed manual transmission, optional four-speed manual, Powerglide automatic, or a Turbo-Hydramatic could be mated with the customer's choice of engine.
Trim level Breakdown:
The standard C10 had plain black window gaskets, a painted bumper, bright metal grille shell, and painted hubcaps. Side trim molding was optional on the standard C10, the center of which was painted black. Tailgate and taillight molding was not available.
The Custom C10 was identified with nameplates on the front fenders. Bright metal trim highlighted the windshield, rear window, window pillars, and front grille with plastic grid design inserts. The bumpers and hubcaps remained painted, although chrome hubcaps were an option. Upper and lower beltline molding was optional with the center painted. The moldings around the taillights and tailgate came with the side moldings. The interior featured rubber floor mats, color-keyed fabric full foam seats with vinyl trim, and vinyl trim door panels with armrest.
The Custom Sport Truck (CST) had all the Custom C10 features and more. It had CST/10 badges on the fender sides, standard lower beltline molding with an exclusive woodgrain insert, two chrome-trimmed sidemarker lamps, taillight and tailgate moldings with a woodgrain applique, chrome Chevrolet lettering and standard chrome hubcaps. Options for the CST featured upper trim molding, full-width vinyl seats, bright pedal frames, chrome roof moldings, and bucket seats with a center console.
Custom Interior Convenience, Custom Appearance, and Custom Comfort & Convenience options available for all three trim levels.
Overall length, Short bed/Long bed: 186.75 in / 206.25 in
Height, S/L: 74.5 in / 71 in
Brakes: Four-wheel hydraulic, drum brakes; 11 x 2.75 in
GVW, S/L: 4x2: 4400-5000 lbs; 4x4: 5600 lbs / 4x2: 4400-5000 lbs; 4x4: 5600 lbs.
Exterior Colors: Black, light green, yellow green, dark green, light blue, dark blue, turquoise, red, orange, maroon, dark yellow, yellow, white, sliver, and saddle
Interior Colors: Saddle, blue, green, red, black, turquoise
*Over 480,000 half-ton trucks where produced in 1969; I-6: 199,256; V-8: 281,428. Brand new trucks were sold for between $2494-2569
*GMC introduced their version on the C10, called the Jimmy the same year.
Source: "Standard Catalog of American Light-Duty Trucks" Edited by James T. Lenzke; Published by Krause Publications
Note: Taillights on photo are aftermarket and don't reflect the stock lights.