As part of the Pentastar’s newest ad blitz, Chrysler Group has been throwing the spotlight on two of its biggest components: Ram and Jeep. Maybe it’s because I don’t watch much television, but I can recall seeing a new Jeep TV ad just once since its debut.

Jeep released a new commercial -- Clocks -- to the public at the end of October, and after finally seeing it live last week, I’m 99.9-percent sure it was my first and only viewing. I haven’t seen a second ad -- Reality -- since its November release, but the two spots will soon be joined by It’s Only Hair, the third and latest Jeep advertisement. Maybe it’s poor timing or my own inattention, but despite sitting in front of the tube during the evening’s prime-time hours, Jeep’s scheme doesn’t appear to be making its rounds very often.

While the Jeep campaign seems to be shuffling along at a tepid pace, I’m sure you’ve seen the My Name is Ram broadcasts, which have definitely been enjoying consistent airtime since its early November release. The ad plugs the Ram brand, highlighting and paralleling the virtues of the truck line with working-class America, while a man with an old-timey voice provides narration in a manner that sounds better suited for a beatnik coffeehouse.

Because the Ram ad seems to be running incessantly, I must ask: “Where’s the Jeep?” Does Chrysler feel less need to run its Jeep ads? Or am I just, unluckily, completely missing the off-road brand’s new ads?

Source: Chrysler Group LLC