Several carmakers host gatherings the night before auto show media days, New York and otherwise. I hung out at Mercedes-Benz's gig, at one of those studio warehouse joints that are so common in NYC. MBZ used the occasion to celebrate the arrival of its 50-state Bluetec clean diesel technology. It's currently available (for lease only, so far) in the E-Class sedan, and will soon be rolling out in the M-Class and GL-Class SUVs.
But instead of the usual product presentation and speeches, Mercedes trotted out blue martinis and Sheryl Crow. Ms. Crow is a committed environmental activist, and would not have played this gig had she not been impressed with the notion of Bluetec.
Backed by only a cocktail trap set and two guitars, Sheryl rocked the joint with about ten songs. She was friendly, poised, and sung from the heart. The venue was smallish, with no electronic mo-jo added. I stood about six feet away from her, and if anyone thought they were going to sneak in front of me, they had another thought coming. This woman, literally and figuratively, rocks.
An E320 Bluetec just arrived at our office, and I'll have performance test results for you soon. As far as last night goes, thank you, Mercedes. And thank you, Ms. Crow.
I'm a born and bred Californian -- and I love New York.
Source: Motor Trend