The tag line musical chairs continue at Ford. The Blue Oval's most recent effort, "Bold Moves," is out. "Ford. Drive One" is in. According to the Wall Street Journal, CEO Alan Mullaly is keen on the "Have you driven a Ford lately?" slogan employed by the company during the 80s and most of the 90s during the heyday of the Taurus and Explorer, so its not surprising that the new slogan is a repackaging of the automaker's last successful effort.
Ford is also going to start getting its dealers involved in selling the brand, a concept Jim Farley brought over from his time in Toyota. The goal is to improve the public's opinion of Ford as well as consideration, that is the amount of people willing to consider a Ford when shopping for a new car.
Source: Motor Trend; Wall Street Journal