Putting the "brief" back in press briefing, Lincoln held what must be the shortest press conference in recent Detroit-Three history, with a tiny carbon footprint -- no fireworks or pyrotechnics were employed. Just the facts, including the statistic that in 2007 Lincoln was the fastest-growing luxury brand.
Then they rolled out the MKT concept and a few new facts that may have been underplayed in the advance materials. For example, did you know that the white pearl leather was crafted by the same Scottish firm that supplied leather for the 1956 Lincoln Mark II?
Or that the LED illuminated gauges were designed to look like Swarovski crystal? Or that the rear-projection center stack's configurable audio and climate controls were inspired bu the iPhone?