From the department of the obvious comes word that Mercedes-Benz is conceding that the R-Class has not been successful. Automotive News is reporting that Mercedes CEO Dieter Zetsche admitted that sales never reached expectations and that the German automaker misread the market.
Mercedes planned to sell 50,000 units of the R-Class, with 25,000 units sold in the U.S., but U.S. sales peaked at slightly over 18,000 in 2006 and fell to 13,000 in 2007 despite a $5,000 price cut and the addition of a third row of seats. Nevertheless, Mercedes is pushing forward with a second-generation model and is not ruling out the possibility of it being similar to the existing vehicle.
Should Mercedes make another minivan-like R-Class but with lower expectations? Or would they be better off making it into an SUV-like crossover?