More than seven in 10 Americans, or 71 percent, believe anything is better when it's covered in chocolate. To prove just how "sweet" our nation's "sweet tooth" is, Jeep(R) is challenging seven consumers to find the "sweet spot" on a Jeep for the chance to win an all-new 2008 Jeep Liberty.
Timed to coincide with the 85th anniversary of Sweetest Day and to celebrate the arrival of the 2008 Jeep Liberty in dealer showrooms, seven lucky consumers will be selected to participate in the "Sweetest Day the Jeep Way" challenge on Oct. 18 in Cleveland. The Jeep brand is inviting contestants to lick their way through one of seven chocolate-covered Jeep vehicles, representing each of the models in the brand's lineup. The first two participants to lick their way through the layers of chocolate will make their way to the Jeep Liberty, filled with wrapped chocolate and candies, in search for the keys to an all-new 2008 Jeep Liberty 4x4 with a Sky Slider(TM) roof.
"With the growing popularity of Sweetest Day, the Jeep brand wants to give consumers the opportunity to celebrate 'Sweetest Day the Jeep Way.' Jeep vehicles love to get dirty, but instead of covering the vehicles in mud, we're going to cover them in chocolate and let participants have fun getting the chocolate off. The prize -- an all-new 2008 Jeep Liberty," said John Plecha, Director -- Jeep Brand Marketing and Global Communications. "With the launch of the Liberty, the Jeep product line has grown from three vehicles to seven in less than two years. Like a box of chocolates, we think there is now a perfect Jeep for everyone."
Sign Up for a Sweet Treat
Individuals interested in celebrating Sweetest Day the Jeep Way can register for a chance to participate online at www.SweetestDayTheJeepWay.com, beginning Sept. 18 at 12:01 a.m. (EDT) until Oct. 11 at 5 p.m. (EDT). All participants must be 18 years or older with a valid driver's license and must be legal residents of Ohio, Indiana, Illinois, Michigan, Kentucky, Pennsylvania or West Virginia.
During registration, participants will be asked to submit a 250-word essay answering the question, "Why do you want to celebrate Sweetest Day the Jeep Way?" From all the entries received, seven contestants will be selected to participate in the "Sweetest Day the Jeep Way" challenge.
Boys & Girls Clubs of Cleveland to Benefit
To make things a bit "sweeter" for boys and girls in the Cleveland area, the Chrysler Foundation has pledged to donate $7,000 -- $1,000 for each of the vehicles in the Jeep lineup -- to the Boys & Girls Clubs of Cleveland during the Sweetest Day the Jeep Way event. The money will be used to continue the organization's mission to inspire and empower all youth, with special concern for those from disadvantaged circumstances, to achieve their full potential in a positive, safe and fun environment.
Scoop on Sweetest Day
According to a national survey conducted by the Jeep brand, 67 percent of Americans do not know the history behind Sweetest Day. In fact, the survey results revealed: