AutoPacific's second annual Ideal Vehicle Awards (IVA) ranked auto manufacturers for how closely their 2007 model year cars or trucks came to matching owners' expectations and criteria. The vehicles that customers said they would change the least were considered the most "ideal." Measurements for the award include consumer trust, anticipation, expectations and reality.
Automotive research and consulting firm AutoPacific announced that Hyundai has won the 2007 Ideal Vehicle Award in four product segments:
- Most Ideal Premium Mid-Size Car: Hyundai Sonata
- Most Ideal Compact Car: Hyundai Elantra
- Most Ideal Compact Crossover SUV: Hyundai Tucson*
- Most Ideal Minivan: Hyundai Entourage
*Hyundai Tucson also took home the Vehicle Satisfaction Award
"Hyundai has done an outstanding job understanding their target buyer and is creating the product that is 'ideal' for its buyers," said AutoPacific's President, George Peterson.
"These awards are a reflection of Hyundai's continued commitment to our customers," said John Krafcik, vice president, Product Development and Strategic Planning, Hyundai Motor America. "The Hyundai brand stands for industry-leading quality, superior standard safety technology, and great value -- with these values we'll continue to work hard to meet the expectations of our customers."
To determine the winners, AutoPacific asked owners to rate their new car or truck on how close it came to "ideal" in the following areas: exterior size; passenger roominess; cargo space; driver's seat comfort; driver's seat visibility; interior technology; power; ease of getting in and out; interior storage compartments; and tires and wheels.
The IVA ratings reflect input from buyers of new vehicles purchased from September 2006 through December 2006. Over 24,000 respondents provided input for these awards.
AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year it publishes a wide variety of syndicated studies for the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Additional information can be found at http://www.autopacific.com/.
Source: Hyundai Motor America