Toyota announced manufacturer's suggested retail prices today for the 2008 RAV4 compact sport utility vehicle, FJ Cruiser off-road SUV, 4Runner mid-size SUV, Tacoma pickup and Sienna. All eight models begin arriving in dealerships in late July and throughout the month of August.
The RAV4 maintains all interior and safety enhancements for 2008. All models now feature driver and front passenger seat-mounted side airbags and first- and second-row side-curtain airbags with roll-over sensor as standard equipment. RAV4 models carry a base MSRP that ranges from $21,100 for the base model 2WD four-cylinder to $26,670 for the 4WD Limited V6. Total RAV4 average MSRP increases $150 or 0.6 percent.
The FJ Cruiser, the most capable off-road SUV in the Toyota line-up, will feature a number of key upgrades, including an anti-theft system, an illuminated entry system, side-curtain airbags for both rows and sun visors with vanity mirrors. The FJ's base MSRP ranges from $22,545 for the 2WD automatic to $24,135 for the 4WD automatic and receives an increase of $435, or a 1.9-percent average increase.
4Runner will improve its numerous standard safety features on all models with the addition of driver and front passenger seat-mounted side airbags and first- and second-row side-curtain airbags with roll-over sensor. For 2008 the MSRP will increase $380 for SR5 and Sport Edition models and $350 for Limited models. The 4Runner MSRP ranges from $28,015 for the 2WD SR5 V6 to $38,735 for the 4WD Limited V8. The total 4Runner average MSRP increases $376 or 1.2 percent.
For 2008, the Tacoma pickup truck will receive a price increase of $100 or 0.5 percent for all models. The base MSRP ranges from $14,280 for the 2WD four-cylinder with a manual transmission to $26,115 for the Double Cab 4WD V6 automatic long bed. The total Tacoma average MSRP increases 0.5 percent.
Sienna offers new product enhancements and Extra Value Packages. New standard features include Vehicle Stability Control (VSC), Traction Control and rear disc brakes on all models. Also, Bluetooth(R) is now on all models featuring standard or available JBL audio. The Sienna MSRP ranges from $24,340 for the 2WD CE to $37,665 for the AWD Limited model. The total Sienna average MSRP increases $35 or 0.1 percent.
Source: Toyota Motor Sales, U.S.A., Inc.