I don't sit at home much to watch TV. In fact, most of my TV viewing consists of the evening or morning news. Once in a while, I'm lucky and catch the end of some show I've only heard about but never seen. I do pay attention to commercials.
Lately I've been seeing quite a few crossover/compact SUV ads targeting the young and active adult lifestyle. Mitsubishi has one such commercial known as "House", where a famous skater named Mike McGill, ( I must be getting old because I have no idea who he is) takes a carload of bored, aspiring-skater kids to his "vacation house" in the middle of nowhere in the 2007 Mitsubishi Outlander.
The location is actually the Pinks Motel pool, which is legendary among skaters, but the surroundings have been digitally altered to look like a rundown, abandoned house. The pool sits behind the still-operating motel, but isn't used for swimming any more. It's a staple on the skate scene for having the biggest and best walls to ride on. Its colorful interior wall continually changes, thanks to graffiti taggers from around the world.
The Outlander campaign is titled "Out Everything" to demonstrate to consumers how this SUV can "outperform" and "outclass" the competition with new features such as magnesium shift paddles, a 30-gig iPod, and a navigation system. The Outlander is the go-any-where-do-any-thing compact SUV. This is the only compact SUV in its class with these and other features.
The commercial airs on national cable and TV and runs on popular cable networks such as A&E, Comedy Central, MSNBC, VH1, History, E!, Spike, Animal Planet, BRAVO, and the Weather Channel.
Click here to watch "House."
Sources:
skateandannoy.com
mitsubishicars.com