'Nissan Live Sets On Yahoo! Music' has proved a remarkable online program between Nissan and Yahoo! Music since it kicked off in late 2006 with a performance by Christina Aguilera. To add yet another multi-genre offering to the mix, Latin rock music legend Carlos Santana and special guests will perform in front of a live studio audience in Los Angeles on the custom built Nissan Live Sets sound stage located on the FOX studio lot.
Using the event featuring Santana as a platform, Nissan also will promote its new, sporty crossover, the 2008 Nissan Rogue, on sale this September. Nissan and Yahoo! have developed the "Ultimate L.A. Rogue Trip" promotion beginning July 19 through August 17. The experience, created by interactive promotion company ePrize, rewards one lucky winner with an all expense paid trip for two to see Santana perform live at 'Nissan Live Sets on Yahoo! Music,' including airfare, hotel accommodations, spending money, VIP treatment and a Nissan vehicle to drive during the Ultimate L.A. Rogue Trip. Participants can enter the promotion online at http://nissanusa.eprize.net/liveseries/.
"The partnership between Nissan and Yahoo! Music continues to be invaluable. In a short amount of time we've experienced tremendous success," says Melissa Adams, senior manager, Nissan Media. "Based on Dynamic Logic's AdIndex Scores, this program is succeeding at raising Nissan brand awareness and communicating key brand attributes. Compared to industry norms, Nissan's campaign with Yahoo! Music excels at raising key metrics such as brand favorability and trustworthiness, as well as purchase consideration. Offering promotions like the 'Ultimate L.A. Rogue Trip' sweepstakes gives us the opportunity to leverage the success of the program to get consumers excited about the launch of new 2008 Nissan Rogue."
"Nissan Live Sets has become the destination for top artists looking for an intimate way to connect with fans," said Ian Rogers, GM of Yahoo! Music. "Not only have we hosted more than 9 Grammy Award-wining artists, but we have also had tremendous success crossing over the program to Y! Musica featuring Enrique Iglesias and now Carlos Santana."
Artists from musical genres such as hip hop, pop, R&B, country, Latin and more have participated in 'Nissan Live Sets on Yahoo! Music' including Kelly Clarkson, Tony Bennett, John Legend, Joss Stone, Avril Lavigne, Rascal Flatts, Beck, Common and Enrique Iglesias. Over 10 MM users have experienced 'Nissan Live Sets on Yahoo! Music' either on set, on the website and across Yahoo!.
More information on 'Nissan Live Sets on Yahoo! Music' can be found at www.music.yahoo.com/nissanlivesets or by searching for "Nissan Live Sets" on Yahoo!.
Via: Nissan North America