Wrapping, or large format digital printing made with pressure sensitive vinyl adhesive, allows graphic designs to be applied to any type of surface -- whether it's the floor with tile or carpet; the ceiling with fabrics; the walls; water towers; even vehicles and trucks.
Chevrolet's new HHR Panel was designed for small businesses and makes a perfect canvas for graphic artists to advertise, or to show a little personality. It opens up a whole new tool in the toolbox, as a major trend right now for the automotive industry is customization and personalization.
While wraps have been done on show vehicles for years, only now are they moving into the mainstream. The company Skinzwraps specializes in all kinds of vehicle personalization -- including NASCAR. And though it might look like a paint job and cost about the same, if you change your mind you can peel it off and start again without affecting your original finish.