According to a recent Dodge brand survey, 68 percent of fathers had a little red wagon when they were children . In honor of Father's Day, the Dodge brand is helping dads carry on the wagon tradition with their children by giving dads a chance to win their very own big red wagon, an all-new 2007 Dodge Magnum, along with a new little red wagon in a one-of-a-kind Father's Day challenge.
Dodge will kick off Father's Day weekend on Friday, June 15 by inviting teams of fathers and their children to participate in the "Dodge Magnum Big Red Wagon" challenge in Philadelphia, Pa. From flipping burgers and packing up the car for a family outing to perfecting touchdown passes, up to15 fathers will have the chance to test drive their super-dad skills by racing through a dad-themed obstacle course. Each obstacle course station will bring to life the iconic ways families spend Father's Day. The father who earns the best score will win the keys to the ultimate family vehicle - a 2007 Dodge Magnum - and all participating teams will receive a little red Radio Flyer wagon, along with a variety of other prizes.
In addition to celebrating Father's Day, the Dodge brand will also recognize the Boys & Girls Clubs of Philadelphia and the positive impact they have on children by making a donation of $25 for every team that signs up to participate in the challenge, for a total donation of up to $5,000.
"The Dodge Magnum is a stylish, high-performance vehicle that's perfect for modern dads, and the little red wagon is the iconic set of wheels for children," said Mike Accavitti, Director ? Dodge Brand and SRT Marketing and Communications. "We are creating this one-of-a-kind challenge to give dads a chance to flex their modern muscles, have fun with their children and compete for a chance to bring home two new sets of wheels for the family ? the Magnum and Radio Flyer wagon."
The Challenge
Up to 15 teams comprised of fathers and up to two children between the ages of 3 and 10 years old will be invited to participate in the "Dodge Magnum Big Red Wagon" event in Philadelphia, Pa. Interested consumers can register online at www.DodgeMagnumBigRedWagon.com beginning Thursday, May 10 until Monday, June 4 at 11:59 p.m. (EDT).
2007 Dodge Magnum
The 2007 Dodge Magnum is a stylish alternative for consumers who want the comfort and performance of a car, and the capability and image of a sport-utility vehicle (SUV), without sacrificing everyday functionality. Magnum offers a bold, unique profile; exceptional versatility; and rear-wheel and all-wheel-drive performance. Nothing else is like it on the road.
Fortified with integrated safety and security features, the 2007 Dodge Magnum provides outstanding occupant protection on the road. The National Highway Traffic Safety Administration (NHTSA) gave the Dodge Magnum a five-star rating for driver and front-passenger protection in a frontal crash, the highest rating in the U.S. government's safety crash-test program.