MTV'S "Pimp My Ride" and the nation's leading biodiesel producer, Imperium Renewables, have partnered to turn an American classic into a Green Machine, and California Governor Schwarzenegger, stopped by to help celebrate the achievement. As part of a very special Earth Day episode airing April 22nd at 1pm ET/PT, the Pimp My Ride crew cut no corners to give an ecological conversion to a 1965 Chevy Impala so the car can run on pure biodiesel. Imperium founder, John Plaza, and CEO, Martin Tobias, are joining MTV is delivering the message that going green doesn't mean having to sacrifice fun or performance, and the result is an extraordinary 800 horsepower biodiesel "Clean Machine" that achieves 25 MPG!
"We couldn't be happier with the way things came together and we're looking forward to seeing the episode broadcast to MTV's worldwide audience to help show the potential of biodiesel," commented Imperium Renewables founder, John Plaza. "This was an opportunity to work with a show that attracts one of televisions most powerful audiences, and to show what the American auto industry can do if they put a little ingenuity behind their work."
"When we approached MTV about converting a car to diesel so we could run it on pure biodiesel, we knew the sky was the limit," commented Imperium CEO, Martin Tobias. "What they were able to do to this car is an unparalleled achievement. Viewers will be blown away – and every one of them will want one of their own."
Plaza and Tobias also helped introduce MTV and Galpin Auto Sports to diesel conversion expert, Jonathan Goodwin, to help with the work "under the hood". Goodwin is an alternative energy guru and owns a business that specializes in converting GMC Hummers to diesel so their owners can drive a more ecologically responsible vehicle – most of them reaching mileage improvements of up to 2–3 times what their production line counterparts do. "The Impala was a chance to show that diesel can be used in everyday, ordinary cars, and we're very excited with the results."
The special episode will air on Earth Day, April 22 as part of the thinkMTV (think.mtv.com) year long, 12-step campaign "Break The Addiction," engaging, empowering, and educating millions of young people to make smart, everyday choices that both improve their life and help to curb the impact of climate change and preserve the environment. The episode will also air on MTV2 and MTV Tr3s, and appear on MTV as the kick-off of a "Pimp My Ride" Sneak Peek marathon featuring all new episodes of the MTV hit series beginning at 1pm ET/PT on Saturday, April 22nd.
Via: BUSINESS WIRE