One of country music's most celebrated love stories began with a date in a Jeep. So when reigning first couple Tim McGraw and Faith Hill were looking for a sponsor for their Soul2Soul Tour 2007, the Jeep brand was an obvious choice.
During a press conference today at the Country Music Hall of Fame with McGraw and Hill, the Jeep brand announced that it will be the official presenting sponsor of their new North American tour, "Jeep presents Soul2Soul Tour 2007." The 33-concert tour will kick off in Omaha, Neb.,on June 6 and will conclude in Anaheim, Calif., on Aug. 10.
McGraw and Hill explained the story of the "date Jeep." "In 1996 in State College, Pa., we were doing a show together we took a ride in a borrowed Jeep and that's where we decided that we were going to be together and build a life together," said Hill during the press conference.
"Faith tracked down that Jeep and gave it to me for my birthday a couple of years ago," said McGraw.
"Tim and Faith have a story about how the Jeep brand has been part of their lives that's not unlike the thousands of stories we hear every year from Jeep owners all over the world," said John Plecha, Director – Jeep Brand Marketing and Global Communications. "As members of our Jeep family, it made perfect sense to blend our brands into a mutually beneficial partnership. We are very pleased to be associated with these two very talented artists who reach a broad audience much like the seven vehicles in the Jeep lineup."
Soul2Soul II made the history books as country music's highest grossing tour ever and was named Pollstar Magazine's "Major Tour of 2006," beating out nominees Madonna, Roger Waters, The Red Hot Chili Peppers and The Rolling Stones.
In addition to Jeep signage at every concert venue, McGraw and Hill's "Date Jeep," a red 1978 CJ-6, will travel with the tour along with a special "Soul2Soul" 2007 Jeep Wrangler Unlimited. While still in development, the next phases of the partnership will include online activities, special events and product placement.
Via: DaimlerChrysler Press-release