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Posted May 3 2013 07:12 AM by Truck Trend
In a meeting with Doug Scott, Truck Group Marketing manager for Ford Motor Company, Truck Trend editor Allyson Harwood succinctly summed up the demands of truck buyers, particularly full-size buyers. She said, "All we want...
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Posted April 23 2013 06:19 PM by Truck Trend
Ever attend an auction (or worse, participate in one), and watch two players raise the ante fractionally back and forth, only to have one attempt to smack the other guy into submission with a big jump? I'm not sure that's...
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Posted March 26 2013 10:48 AM by Truck Trend
Let's be honest. Most of us treat trucks as tools. Of course they're fun to drive, and there is a genuinely enjoyable truck lifestyle, especially when on vacation, or for errand and hauling duty on weekends. Whatever we're...
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Posted March 11 2013 07:17 AM by Truck Trend
For most of the year, the Baja California peninsula is an unrelenting landscape of sand, rocks, malnourished creosote bushes, and the occasional dehydrated cactus. But if it weren't for the hot airborne dust desiccating...
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Posted February 25 2013 08:14 AM by Truck Trend
This phrase has traditionally been used in the context of environmental issues: People should recycle and do little things around their homes and neighborhoods, because making small changes can reduce waste and save the...
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Posted February 19 2013 08:19 AM by Truck Trend
OVER THE YEARS, we've lost a lot of friends to truck and brand vehicide by corporate decision with slight regard for history or brand equity.
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Posted January 28 2013 08:52 AM by Truck Trend
As demonstrations of off-road prowess go, driving farther up Mount Fuji than any other vehicle is a pretty good one. That's what Toyota did with its fledgling Land Cruiser. This 4x4 has since become a legend and probably a...
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Posted January 8 2013 07:07 PM by Truck Trend
A longtime colleague has been rehabbing a 1971 El Camino, in part so his dad can check off a bucket list ride. This colleague was also spurred on by a friend finishing up a 1970 Ranchero. They may be 40 years old, but these...
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Posted December 24 2012 05:27 AM by Allyson Harwood
Well, another eventful year is coming to an end, and the truck makers have already given us plenty to look forward to in the next year. The new Silverado and Sierra look like they're going to be terrific. The Ford Transit...
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Posted December 21 2012 06:31 PM by Allyson Harwood
There's no better time to take a look back than when an anniversary comes along. While I was doing research for the story in this issue about Truck Trend's 15th anniversary, it was great to review the magazine's beginnings,...
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Posted December 19 2012 11:40 AM by Truck Trend
We are starting a new column in Truck Trend that goes behind the scenes to learn about some of the legendary people, places, and things in the pickup truck world. Do you have any suggestions for the column? Email us at...
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Posted November 19 2012 08:08 AM by Ron Kiino
"They should call it the Mallfinder," quipped associate editor Mike Febbo, referring to the all-new, fourth-generation Nissan Pathfinder. I chuckled, as I couldn't disagree. When I first saw the 2013 Pathfinder in person, I...
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Posted November 16 2012 08:16 AM by Allyson Harwood
After years of stagnation, the van market is showing new signs of life. It was always obvious that the Sprinter was very different from everything else in its class. It looks unlike any other full-size van, and it's evident...
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Posted November 12 2012 02:50 PM by Truck Trend
Among the vehicles I've driven in the last 10 days were two hatchbacks most folks would label cars. Each is around 14 feet long, four-cylinder, all-wheel drive, with real-world mileage in the mid-20s and room for four...
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Posted August 14 2012 07:55 AM by Allyson Harwood
This is the perfect time of year to go on a road trip. The weather is nice, and the national parks and campgrounds are waiting for visitors. And, even though I'm already planning an upcoming road trip, by sheer coincidence,...
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